![]() We are proud that the first campaign video amplified by Smriti Mandhana on her Instagram handle has already garnered more than 118,000 likes. Rohit Kapoor, Executive Vice President, Marketing Havells India Ltd. said, “ The campaign thought of ‘LED Talks’ aims at taking the high ground and thought leadership in the category, which is above product and feature-based advertising. #Etv bangla india youtube seriesThe videos are shot in long-form stories for the website and a crisper short format for social media channels. The video series will run for 6 weeks on all social media platforms, including Facebook, Instagram, and YouTube, and will be amplified on digital platforms.Ĭommenting on the launch of the new campaign, Mr. The #LetsEndDarkness campaign video begins with a black screen with a voiceover of the influencer in the backdrop and moves on to a frame of light and illumination where they begin narrating their story. She raised her child single-handedly and emerged stronger despite the unforeseen challenges. P ooja Dasgupta is a single parent who has overcome her unhappy marriage. She has worked her way up to become the first doctor at India’s first transgender clinic. Ruth John Paul, who took birth in a male body with a feminine spirit and transformed herself. Photographer Vicky Roy, a ragpicker at New Delhi railways station who ran away from home, studied photography and eliminated darkness from his life. Athlete Deepa Malik became the first Indian woman to compete in the Paralympic Games. The pioneer of women’s cricket in India, Smriti Mandhana, established herself in a sport that is primarily known to be male-dominated. It follows the triumphs of individuals who took charge of their lives and rise above the darkness. The brand aims to portray these people’s victory stories by sharing their true narratives as it spotlights five heroes whose lives have been beautifully restored through tenacity and passion. This is the central concept that lies behind the #LetsEndDarkness campaign idea. ![]() ![]() With determination, individuals can rise to their fullest potential despite the challenges they face and grow beyond the constraints of their current circumstances. ![]() As part of the campaign, the brand has started a video series #LetsEndDarkness (LED) Talks where these heroes enumerate how they overcame challenges and eradicated darkness. Havells India Limited, a leading Fast-Moving Electrical Goods (FMEG) and consumer durable company has launched a new campaign celebrating inspiriting stories of people who have eliminated darkness from their lives despite obstacles and challenges. ![]()
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